About Me

Hi, I’m Noleen. I’m on a mission to revolutionise the beauty industry! I’m not your average makeup artist. And I don’t do beauty in the standard way. 

I’m saying no to the unethical practices of animal testing in the cosmetics industry. No to all the questionable ingredients in beauty products that are harmful to your skin, health and the environment! No to the idea that we all need to look the same and the ‘one-size-fits-all’ approach! 

Before we chat further about my big mission, I’ll introduce myself first. 

Who am I?

I’m a former treasury analyst turned international organic makeup artist, cruelty-free beauty ambassador and founder of Natural Beauty Society. I’m the creator of Selfcare Makeover and How To Look Your Virtual Best on Video and judge in the Natural Health Beauty Awards.

I’ve been called “The Organic Makeup Queen” by Natural Health Magazine and named Top Beauty Eco Influencer.

With over a decade of knowledge, experience and expertise in the natural and organic beauty industry, I’ve worked with thousands of women and men of all ages, skin types, skin tones and facial features.

I continuously update my skills, knowledge, expertise and keep myself informed through education and research. I’m currently studying for a diploma in nutritional dermatology which is the study of how food and nutrition impact the ageing of the skin as well as skin conditions.

My work has been featured in publications such as Natural Health Magazine, Thrive Global, Yoga Journal, The Little Wedding Corner. As well as working on advertising campaigns for some of the worlds largest companies such as Siemens, Allianz and Tam Airlines. 

What I do

A pioneer of the digital beauty age, I work virtually with professional women and men worldwide teaching them how to show up powerfully and confidently for success in business and life.

I help them create their on-camera leadership look, create a customised self-care routine that’s easy to stick to as well as how to ethically nurture their skin by easily transitioning to natural, organic, 100% cruelty-free products that are kind to their skin, health, animals and the planet.

I’m very passionate about only using beauty products that are kind to animals, the environment and of course, your health and skin.

I take a holistic approach and believe a healthy beauty routine also involves a healthy lifestyle and mindset. 

I work independently and I don’t sell any products. So you can be assured the advice and recommendations I give is unbiased and with your best interests in mind.

So why am I on a mission to revolutionise the beauty industry?

You see, there’s so much wrong with the industry right now.

❌ From all the unethical practices of animal testing and all the questionable ingredients in beauty products that are harmful to your skin, health and the environment!

❌Then there’s all the greenwashing where brands try to trick their lovely, loyal customers, like you, into buying their products by using misleading language and underhand tactics!

❌ Not to mention how it makes you feel inadequate and like there’s something wrong with you if you don’t look a certain way!

❌ To how it tries to sell you every product under the sun, even when you don’t need them!

This is why I want to revolutionise the beauty industry! Because it doesn’t have to, and shouldn’t be this way! I want to change this way of doing things and this way of thinking!

My philosophy & values

As I mentioned already, I don’t do beauty in the standard way. Here’s what’s important to me and my beauty philosophy.

✅ Beauty without cruelty

It’s totally unacceptable to me that any animal should be harmed unnecessarily at all, let alone for the sake of a beauty product! 

And I don’t care how amazing or high quality a brand or product supposedly is. If it’s been tested on animals, I don’t want it anywhere near my makeup kit!

✅ Beauty products should be as good for you as the foods you eat

Your beauty products should be something that nourishes and cares for your skin, not harm it. Nor should they harm your health!

I believe skincare products should contain ingredients that almost good enough to eat! And makeup products should be an extension of your skincare products!

In line with both of these values, I ONLY ever use and support brands whose products are 100% cruelty-free and only contain natural & organic ingredients. And as much as possible, eco-friendly products too. 

✅ Beauty should be simple, uncomplicated and fun

The most effective makeup and skincare routines are SIMPLE!

I know there are sooo many products on the market that you’re being told ‘you absolutely need’. And it can feel completely overwhelming knowing which ones you should buy!

But you don’t need a lot of products (most of which you’ll never use anyway!).

You only need A FEW of the RIGHT products. This is where you’ll see truly positive and long-lasting results. 

In fact, using too many products all at once can actually be harmful to your skin and are often the cause of many skin issues. Not to mention how much unnecessary products are a waste of your hard-earned time and money. As well as loading even more waste into our environment when you have to eventually through them out! 

Likewise, you only need a simple makeup routine too. Just a few products are all you need no matter whether you want to create a natural, everyday look or something a bit more glamorous. 

✅ The only thing makeup changes is your self-confidence

The purpose of makeup is not to make you look like a different person. The purpose of makeup is to enhance your natural beauty, not change it.

When you apply your makeup you should still look like YOU only even more beautiful. 

And this is what I mean when I say the only thing makeup changes is your self-confidence. It’s more about the feeling it gives you rather than just about looking good.

Because when you feel fabulous you look even more fabulous and feel full of even more confidence. 

Start thinking of makeup as FUN! As it’s a super simple and inexpensive way to express your personality, give yourself a boost of confidence and take years off your complexion in an instant. 

✅ Beauty from the inside out

As much as I love beauty products, they’re just the icing on the cake!

Because if you’re not taking care of yourself on the inside, both physically and mentally, it doesn’t matter how expensive or high quality your beauty products are.

You’re never going to get the truly amazing results you want!

An overall healthy, balanced lifestyle is the key ingredient of a healthy beauty routine and healthy, glowing skin.

Eating healthy, nutritious foods, getting enough exercise and sleep, speaking to yourself in a positive way are all vital components of a healthy beauty routine. And the positive effects will show on the outside.

This might sound boring, but it’s what’s most effective and truly works! 

✅ Your beauty routine is self-care!

When you think of applying your makeup as a part of your self-care routine it can do wonders for you in so many ways.

Rather than thinking of it as yet another thing on your to-do list each day, think of applying your makeup and skincare products as a wonderful opportunity to enjoy a little ‘me-time’.

Even if it’s just for 5 minutes. It means those 5 minutes are totally dedicated just to you. Sometimes they’re the only 5 minutes you get to yourself all day long! So why not enjoy them and make the most of that time to yourself.

When you do, you’ll start off your day in the best possible way and flow right into your busy day with ease and calm. And you’ll feel the positive effects for the entire day!

How I got started on my own green beauty journey

It all started 12 years ago when I was horrified to learn that animal testing was rampant in the beauty industry (and still is!). And that many of my favourite brands at the time were conducting such cruel and outdated procedures in the name of beauty!

This also led me to realise that it’s just as important to be mindful of what I’m putting ON my body as well as what I put into it.

I realised there were many potentially harmful ingredients in mainstream beauty products. And so began my green beauty journey.

I slowly but surely started making the switch to natural and organic products. And I’ve most definitely noticed a positive difference in the condition of my skin and health since having a cleaner, greener, healthier beauty routine.

My story of how I became a makeup artist is not the traditional one!

I actually studied finance in college which eventually lead me to work in the finance industry for over a decade. But I quickly realised this was not what I wanted to do with my life.

However, for so long I didn’t know what that thing was that I wanted to do. What I did know was that I really wanted to do work I was passionate about, that fulfilled me, where I could make a difference and where I couldn’t wait to get up and go to work every single day. And that I wanted to work for myself and build my own dream instead of someone else’s.

I used to think I was ‘too old’ to change careers. That is until I realised I still had another 30 years of my working life left! And that you’re never too old to make a change and start something new.

So I decided enough was enough and I wasn’t going to waste another precious day of my life doing something that didn’t fulfil me. It was time for a change and this led me to the path I’m on today.

I’ve never once regretted my decision. And I’m so happy and grateful that I’m now doing work that I absolutely love and am so passionate about. It’s given me the opportunity to work with some amazing people in amazing locations and on amazing projects. Not only that, it gives me the chance to work with and chat with lovely people like you too.

Here are a few other little facts about me

💫 I’m from Dublin, Ireland

And even though I’ve lived abroad for over a decade, I still haven’t lost my Irish accent and the fact I speak ridiculously fast!

💫 I love animals

And one of my goals is that one day my partner and I will have our own sanctuary where the animals can just wander around and play to their heart’s content all day long.

💫 I love to travel

And I love experiencing new countries, cultures and languages. I want to live in as many countries as I can. I’ve already lived in 5 so far. And I speak 2 languages fluently (English & German). I’m currently learning Italian.

Additionally, I speak 2 halves of 2 other languages. Well kind of! Because I’ve forgotten how to speak them as it’s been so long since I did. French & Irish are the other 2 languages in case you’re wondering!

💫 I’m a huge sports fan

As much as I’m a girly girl, I’m also in my element watching an entire weekends worth of sport! The only thing I really miss about living abroad is that I don’t get to go and support my favourite rugby team Leinster Rugby in person every other week. But at least I have the internet so I can always watch them play no matter where I am in the world!

💫 My guilty pleasure is watching the Oscars every year!

I just love the red carpet glamour. And, of course, the first category I always look out for is the makeup category. Well, that and the animation category too. Because I’m such a big kid at heart! And seriously, who doesn’t love a good animation movie?!

💫 I don’t drink coffee!

But I do love drinking tea. In fact, I’ve been told I make a mean cuppa if I do say so myself! So if you’re ever near my house, stop by and I’ll make you one of my top-notch cups of earl grey! 😉

Now I’d love to get to know you better

And let’s see how I can help you to look & feel utterly fabulous and full of self-confidence every single day. As well as how you can easily make the switch to a healthier beauty routine without sacrificing quality and glamour.

You can find out all about my Natural Beauty Society community here and how you can join.

If you prefer more personalised attention, you can find out more about my 1-1 makeup lessons here.

Or check out my online makeup masterclasses here.

And make sure to head over to my blog too as this is where you’ll find plenty of natural and organic beauty news as well as tips and tricks that help get you started on your healthy beauty journey.

I’ve also got some free beauty guides for you which are packed full of great tips & tricks that you can start implementing today. And of course, I share lots of tips about cruelty-free beauty and how to get started with green beauty journey too.

I’m really looking forward to chatting with you very soon and I’m excited to help you.

Noleen xo