You might be thinking that colour and skin tone are the most important factors when choosing the right foundation for your complexion. And whilst these are important, there’s actually something else that you probably haven’t even considered. Yet it’s an essential element to finding the perfect foundation for you. And it’s really the very first thing you should consider when choosing a foundation. It’s what will really give you that beautiful, natural, flawless look you’re after. So what is this important factor? Let’s find out.
Now, I’m not saying that finding the perfect shade isn’t a big consideration when choosing the right foundation for your skin tone. It definitely is important.
But there’s a bit more to choosing the right foundation than that. And before you even start looking at shades of foundation, you need to first think about the texture of foundation you need.
Why is the foundation texture more important than the shade?
Because if you’re wearing a foundation that’s not suitable for your skin TYPE, the shade isn’t going to matter. As you’re never going to get the results you want.
This is what makes the difference between your skin looking patchy and dry or looking even oiler than ever.
This is why it’s more important to first consider your skin TYPE before you consider your skin tone.
So what is the right foundation type for my skin type?
There are generally 3 different foundation textures.
Liquid foundation which is the most common one. Cream foundation. And powder or mineral foundation as it’s often referred to.
Let’s take a look at each one in greater detail now. And find out which one is the right foundation texture for your skin type.
By the way, if you’re not sure what your skin type is, you can find out with my FREE Skincare Guide.
In it, I’ve explained each of the 4 main skin types and how to determine which skin type you are. And I’ve also given you plenty of tips for each skin type.
And even if you think you know your skin type, I recommend having a read of the guide anyway.
I so often see clients who think they know they’re skin type but in fact, they’re actually a different type altogether.
So it’s definitely worth reading the guide.
This is the most commonly known texture of foundation. And dare I say it, the most popular. It’s exactly as it says on the tin. It’s liquid. Whilst there are different types of liquid foundation, let’s keep things simple for today. Because as I always tell you, makeup IS simple.
Who’s it best for: Normal and dry skin types
Not suitable for: It depends on the liquid foundation itself. But as a general rule, liquid foundation is suitable for most skin types. However, if you have oily skin, it might be best to avoid certain liquid foundations.
Coverage: Light to medium
These tend to be on the thicker side and generally provide more coverage than liquid foundations.
Who’s it best for: Dry skin types. This is because cream foundations are more hydrating for dry skin.
Not suitable for: Oily skin as it will just emphasise excess oil even further.
Coverage: Medium to full
These are often referred to as mineral foundation.
They come in loose or pressed form. Loose form tends to be a little sheerer than the pressed form in my opinion. Whereas pressed can often give a bit more coverage.
However, many people prefer pressed over loose as it’s more compact and less messy, especially for on the go.
But at the end of the day, they pretty much do the same thing.
Who’s it best for: Oily skin types as the powder helps to mattify the skin and soak up any excess oil.
Not suitable for: Dry skin or mature skin as the powder will often dry out the skin even further and will emphasise any dry patches or settle in fine lines and wrinkles. Powder foundation can often look quite dull on dry and mature skin too.
Coverage: Light to full
Tip for applying powder foundations
Avoid using those powder puff sponges that often come with pressed powder foundation.
They won’t give a good application and it will make your foundation look patchy and too heavy.
And they can actually be quite unhygienic as makeup builds upon them and if you don’t wash them regularly.
A powder foundation brush is a much better option as it will give a more even, natural-looking finish.
Your skin type is such an important factor when choosing other products too
If you think about it, you wouldn’t want to apply the wrong skincare products for your skin type. After all, they’re not going to do anything for your skin.
So why would you apply makeup products that aren’t right for your skin type? They’re not going to give you the results or smooth, even finish that you’re after.
A great example of this is a face primer. If you have oily skin, there are primers that are specifically for your skin type. And they’ll help to mattify your skin before you begin to apply your foundation. This is such a great way to prep your skin.
Blusher is another great example where it’s important to consider your skin type. And when you choose the right texture of blusher, it will make a huge difference to your entire complexion.
I’d love to hear from you. Do you usually choose your foundation based on shade first? Did you even know that your skin type is the biggest factor in choosing the right foundation? Let me know in the comments below.
P.S: Are you ready to finally stop wasting your time and money on the wrong foundation?
And do you instead want to confidently walk into any store and find the RIGHT foundation for your complexion that gives you a gorgeous, healthy glow?
If so, make sure to check out my Foundation Essentials Masterclass where you’ll learn exactly how to do that.
You’ll also learn how to apply foundation correctly, the tools you need and there are tons of bonuses in there too.
The masterclass also includes a list of the best foundations for every skin type to help get you started. All of which are natural, organic and cruelty-free foundations, of course. 😃